The Hydro Scarf is a unique beverage storage and consumption device intended primarily for avid runners, cyclists, and others who partake in regular outdoor exercise. Yet, it can also be applied to various forms of indoor exercise and outdoor non-exercise activities such as landscaping and attending sporting events. The product consists of a disposable plastic “scarf” that can be filled with a satisfying quantity of any kind of refreshing beverage (e.g. water, electrolyte-rich flavored refreshment, juice, soft drink, etc.) and worn around the neck.
As pictured on this page, through an uptake tube that can be pulled out or put back in with only a quick tap and then enjoyed hands-free, the device provides the wearer with immediate access to the beverage stored in the scarf. In this manner, the Hydro Scarf is designed to provide a quicker and more convenient form of hydration and refreshment to millions of outdoor exercise enthusiasts and others.
Unlike some other hands-free portable hydration systems that are built like knapsacks, the Hydro Scarf is designed as a disposable product. So, just like athletes who spend a buck or two on a bottle of water that is discarded during or after the physical exertion, Hydro Scarf consumers will be able to purchase a wearable version of the same bottle of water (or other refreshment) and discard it after use. For the consumer, this option is more convenient than having to maintain and keep track of a knapsack-structured product.
That is why the Hydro Scarf presents such an enormous opportunity for prominent refreshment beverage brands – from water to soft drinks and all points in between. After all, it is an ideal product line extension – that is, an opportunity to leverage established brands to introduce a new item. The classic example in the beverage world is the introduction of diet sodas. In a similar manner, any established brand in this space would be well-positioned to introduce the Hydro Scarf as a new way to consume an old favorite.
Jodi Moore's second invention, the Hydro Harness, is now patent pending. It is 100% complementary to the Hydro Scarf, enhancing many of the Scarf's benefits. Learn more here.
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