RUNNERS
There are at over 15 million U.S. residents who run at a competitive level in the sense that they cross the finish line of at least one official domestic race (e.g. the Chicago Marathon) within a given year. As one might expect, the 25-44 bracket is the most well-represented age demographic among these competitive runners. It is also notable that roughly 57% of runners in U.S. races are female.
Moreover, there are millions more Americans – of all ages and genders – who run regularly without participating in any official races. So, there is a wider demographic beyond the most athletic runners who take running seriously nonetheless for health and recreation purposes. So, while competitive runners may purchase a product like the Hydro Scarf for a more competitive running experience, millions more would do so for a more comfortable running experience.
Moreover, there are millions more Americans – of all ages and genders – who run regularly without participating in any official races. So, there is a wider demographic beyond the most athletic runners who take running seriously nonetheless for health and recreation purposes. So, while competitive runners may purchase a product like the Hydro Scarf for a more competitive running experience, millions more would do so for a more comfortable running experience.
CYCLISTS
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According to a 2018 report published by Statista, over 47 million U.S. residents are people who “cycle on a regular basis”. So, in terms of size, runners and cyclers are roughly equal in importance as sales prospects for the Hydro Scarf. Of course, it is likely that there is significant overlap between the two markets as many runners enjoy cycling as a secondary sport and vice versa.
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Given that many cyclists keep bottles of refreshment on their bikes, it could be argued that cyclists have less need for the Hydro Scarf than runners. However, reaching down, pulling the bottle out, adjusting the top, taking a drink, readjusting the top, and returning the bottle to its storage spot can be a distracting process for many bikers, often forcing them to slow down and even stop. Of course, the Hydro Scarf allows a cyclist to enjoy his/her refreshment beverage of choice without reaching for anything, slowing down, or otherwise being distracted.
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OTHER MARKETS
There are too many other prospective markets for the Hydro Scarf to mention. However, here are just a few examples: Power walkers, regular gym-goers, construction workers, landscapers and people who attend outdoor sports events.
